Year after year, I am waiting what advertisement Coca Cola Philippines would launch. Last year was a tear jerking short film type of advertisement showing different real life drama from working on the graveyard to working during Christmas and New Years celebration.
Coca Cola marketing genius jumped into using the Filipino Characteristics and used it to its 3 minute advertisement through its Share a Coke Campaign. Personally, the advertisement call us out to continue with the habit that we are used to and use it to our advantage.
Check this video and let me know what you think.
It is indeed the Happiest Than You! A real life drama, a very creative advertisement and definitely it is "relatable" to every Filipino.
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